AirDNA Review: Best Features & Data Accuracy Exposed (2025)

Author Theo Paulsen
Last Updated June 4, 2025
Reading Time 8 mins

If you’ve been in the short-term rental industry long enough, you’ve likely used—or at least tested—the AirDNA platform. We have used the tool extensively. In this AirDNA review, we’ll tell you what still works, what doesn’t, and what Airbnb hosts and property managers should know in 2025.

We’re skipping the basics. This AirDNA review is for experienced short-term rental investors. It’s about AirDNA’s analytics, data accuracy, and AirDNA pricing changes. It also compares AirDNA competitors. We’ll share the platform’s main strengths, recent updates, and weaknesses at the local level.

By the end, you’ll see how AirDNA fits into your revenue strategy and whether it’s worth the investment this year.

Key Takeaways:

  • Market Leader: AirDNA is still the top Airbnb research and analytics platform globally, but it has strong competition.
  • Data Accuracy: The AirDNA data is accurate at the national and city levels. But we doubt its accuracy at the listing level, especially for inactive vacation rental listings.
  • Best Use Case: This tool is good for STR pros and vacation rental property owners looking for broad market data and market analysis. For deeper insights, you may need to gather short-term rental data directly and add local knowledge.
  • Recommended Strategy: AirDNA is most powerful when paired with Airbtics’ Scale plan—AirDNA gives the big-picture view, while Airbtics drills down to property-level and amenity analytics for precision forecasting.

What is AirDNA? (And Who Should Use It)

“AirDNA is a powerful Airbnb and Vrbo analytics tool that helps you forecast potential earnings for properties or upgrades—before you invest.”

AirDNA is the go-to research and analytics platform for serious short-term rental operators. Since 2014, it has set the standard for Airbnb and Vrbo data. It tracks 10 million listings in 120,000 markets worldwide. We use it to check new markets and predict returns. Airbnb hosts, vacation rental management companies, property managers, real estate agents, and Airbnb investors rely on it for market analysis, revenue forecasts, and making data-driven investment decisions.

AirDNA gives you the depth and accuracy you need to scale your portfolio. It helps when entering new markets or advising clients. This helps you make confident, high-stakes investment decisions.

AirDNA in 2025: Is It Still the GOAT?

Despite the competition, AirDNA is still the top dog in 2025. Also, with acquisitions like Arrivalist and Uplisting, it’s moving beyond a data platform. It’s becoming a full STR intelligence suite.

If you want to succeed in STR investing, AirDNA is a must-have tool for you.

AirDNA’s Top Research & Analysis Features (2025)

In this AirDNA review, we’ve used the platform in various markets. Here’s where AirDNA works best.

1. Intuitive Dashboard (10/10 Usefulness)

The team built the dashboard for speed and simplicity. Easily switch between national trends, city data, and specific Airbnb listings’ performance. Whether you manage 30 units or want to invest in your first investment property, AirDNA’s intuitive dashboard helps you quickly assess whether a market, property, or property upgrade is worth investing in. We get clear and trustworthy insights about potential rental income and profitable properties.

2. Country-Level Analytics (10/10 Usefulness)

AirDNA’s heat maps and market scores are essential for strategic growth. The color-coded heatmap shows market performance in real-time. The Market Score combines rental demand, YOY revenue growth, and market seasonality into one easy-to-read rating. You use this tool to make a quick decision between doubling down on Miami or entering Nashville.

Usage tip: The more listings available in a market, the more accurate the Market Score is, as it’s based on more data. When evaluating markets, we focus primarily on the rental demand and YOY revenue growth metrics, as these align with our goals. Note that the regulation metric can be misleading—markets with the same regulations often have vastly different regulation scores. Additionally, we generally place less emphasis on the seasonality metric, since we’re okay with high seasonality if the annual revenue potential is strong.

3. Market Overview (City-Level Analytics – 10/10 Usefulness)

City-level analytics are where AirDNA really delivers. We use it to assess new markets and investment opportunities. The platform quickly shows important metrics. These include average annual revenue, occupancy rates, and RevPAR. Sorting markets by revenue or occupancy helps us see what top listings do well. Filtering between 2-bedroom and 3-bedroom condos reveals which homes have the highest ROI. This approach guides our investment property analysis and decisions on where and what to invest in.

Usage tip: We recommend in this AirDNA review to set the review count filter to 20+ and the days available filter to 271+. Then, sort your listings dashboard by revenue or occupancy to quickly identify top-performing property characteristics in your market.

4. Listing Overview (Property-Level Analytics – 4/10 Usefulness)

In AirDNA’s Pro plan, AirDNA listings give you ADR, occupancy, and revenue. And that’s it. It lacks context. When looking at a top-performing unit, you don’t know if it is due to amenities, for example. To get valuable insights, you need to sign up for the expensive Advanced plan. For deeper and fair-priced listing diagnostics, Airbtics has way more property-specific data in its Scale plan.

Usage tip: Always cross-verify AirDNA’s metrics by checking the actual Airbnb and Vrbo calendars of individual properties. Look at occupancy and average daily rates directly on Airbnb to ensure AirDNA’s data accurately reflects real-world performance.

5. Filters (4/10)

AirDNA’s filters work for basic property searches but not for deep analysis. You can filter by number of bedrooms, listing type, performance metrics, basic amenities, and more. The basic filters limit the results. Advanced filters—like combining bedroom count with advanced amenities—require a premium plan. Airbtics has more precision and flexibility in its slightly higher-priced Scale plan.

Usage tip: We recommend in this AirDNA review to use filters to pinpoint profitable niches within your market. For instance, you can compare revenue forecasts for 2-bedroom properties versus 3-bedroom properties to identify which niche offers the highest ROI, helping you strategically select the best-performing property types.

6. Rentalizer (5/10)

AirDNA Rentalizer provides revenue estimates for unlisted properties. It uses nearby comps and historical trends, so it’s easy to get quick estimates. It doesn’t consider special amenities or other property characteristics. This leads to way too generic projections. It also lacks customization. Airbtics allows users to fine-tune inputs, improving reliability for informed investment decisions.

Usage tip: Rentalizer is okay for quickly assessing market averages. However, if you want insights into how much a top-performing Airbnb property could earn, we recommend using AirDNA’s market overview dashboard.

Where AirDNA’s Research and Analysis Features Fall Short

In this AirDNA review, we can say that AirDNA has good analytics. But its limitations impact experienced Airbnb hosts, vacation rental managers, and real estate investors. Here’s where it falls short, according to our teams’ in-depth AirDNA review:

1. No Advanced Amenity Filters in the Pro Plan

AirDNA’s Pro plan has basic amenity filters. These are AC, parking, hot tub, pool, and pet-friendly. Advanced amenity filters are missing. There are no amazing views, BBQ grills, breakfast included, and more advanced amenity filters in AirDNA’s Pro plan. These features matter in competitive markets. This makes it tough for hosts to assess the potential of a property, especially with luxury characteristics. You can’t compare listings with similar, advanced amenities. So you’ll struggle to make accurate revenue predictions.

If you have a property, know that features and amenities affect ADR and occupancy rates. A BBQ grill or AC can make a huge difference. These perks help you stand out from the competition. Without this data, you’re left guessing.

How This Affects Hosts:

Hosts have a hard time optimizing properties and making data-driven investment decisions. They need advanced amenity filters to assess how much unique amenities can boost revenue. Airbtics has advanced amenity filters in its paid subscription plans. This lets users compare similar properties and see how amenities affect revenue. This provides a clearer path to improving ROI.

2. Lack of Deep Listing-Level Insights in the Pro Plan

AirDNA’s Pro plan provides basic metrics like ADR, occupancy rates, and revenue. But it doesn’t show what really drives performance at the listing level. For example, it misses amenities and historical data trends. This limits the ability to understand how and why some Airbnb properties perform better than others.

You can see how a property is doing overall. But you can’t tell if amenities or seasonality are the reasons. These missing analytics are critical for property analysis, optimizing listings, and refining real estate investing strategies and upgrades.

How This Affects Hosts:

Our in-depth AirDNA review says that the Pro plan from AirDNA gives just basic data. You need property amenities and historical seasonality trends to know what to improve. Without them, you’re just guessing. Airbtics has more detailed analytics that focus on these key factors. This helps vacation rental managers and hosts find worthwhile investments and upgrades faster.

Other AirDNA Features Beyond Research and Analysis

AirDNA has country, market, and listing analytics. Its Smart Rates pricing tool is also useful. Let’s look at its effectiveness and compare it to other pricing tools.

Smart Rates: AirDNA’s Dynamic Pricing Tool

AirDNA’s Smart Rates adjusts prices automatically, without manual input. It uses AirDNA’s market data. This includes seasonal trends and local occupancy. It’s a quick and easy solution for hosts who are already using AirDNA. It lets them implement dynamic pricing strategies right in the platform. Smart Rates doesn’t perform as well as specialized dynamic pricing tools like PriceLabs, Beyond, or Wheelhouse.

For those who already use AirDNA for analysis and research, we can say in this AirDNA review that AirDNA’s Smart Rates can be a good, low-effort option. More experienced hosts, property managers, or short-term rental investors in competitive markets may find specialized dynamic pricing tools better. These tools provide better ROI, more customization, and predictive strategies.

AirDNA Data Accuracy

AirDNA gathers vacation rental data from Airbnb, Vrbo, and partner vacation rental managers. This provides strong coverage across the vacation rental market and global short-term rental markets. It’s powerful—but not flawless. Here’s our AirDNA review on its data accuracy:

  • Data Sources & Update Frequency: Data updates daily, but bookings take 3-5 days to appear. This lag can impact real-time predictions, especially in fast-moving short-term rental markets.
  • Where It Falls Short: New Airbnb listings often show inflated rates. This is because there isn’t much historical data. Off-platform bookings and owner stays also skew accuracy unless calendars are consistently updated. Expect some data inaccuracy—listing-level data can be off by 5% or more.
  • When It Works Best: AirDNA’s data is solid at the city level. We also use neighborhood trends to shape our investment and management strategy. It often matches actual performance. 

Bottom line: AirDNA is a good starting point. However, you should combine it with real-world contexts to make better investment decisions.

How to Use AirDNA’s Filters for Maximum Data Accuracy

If you want accurate, actionable insights from AirDNA, filtering is key. In this AirDNA review, we don’t recommend relying on skewed averages—set these filters every time you run an analysis:

  • Set the Review Count to 20+: Exclude unstable, low-volume Airbnb listings. Listings with fewer than 20 reviews often have unreliable prices. They also have inconsistent bookings and can distort average prices. Bonus: Check for steady review activity, like one or more per month for the last 12 months. This helps spot stable, high-performing listings.
  • Set Days Available to 271+: Focus on full-time, year-round rentals. This filter removes seasonal properties and owner-occupied listings. These listings don’t show steady market behavior. It makes sure that metrics such as ADR and RevPAR show real operating conditions. They shouldn’t just reflect high-priced summer bookings.
  • Precision Over Volume: Too many hosts make decisions based on broad, messy datasets. But volume means nothing without accuracy. Comparing your premium STR to weekend-only, low-rated listings is pointless. It’s like comparing a Porsche to a worn-out pickup truck.

With the right filters, AirDNA becomes a precision tool. It reveals what leading competitors charge and earn.

AirDNA Pricing Overview

AirDNA subscription has three tiers: Free, Pro, and Advanced. Each tier fits different user needs. Casual hosts and institutional investors can find a free or paid subscription plan that works for them. Here’s our complete breakdown as part of our AirDNA review:

Plan

Best For

Key Features

Price

Free

New users, testing

  • Limited Rentalizer data & searches

  • Unlimited, basic market insights

  • View for sale properties

$0

Pro

Small hosts and investors

  • Basic amenity & performance filters

  • Historical data across all charts

  • Visibility of available properties

  • Export & download capabilities

  • Increased revenue insights

$125/month or $34/mo (annual)

Advanced

Large investors, hosts, and analysts

  • Advanced amenity & performance filters

  • Advanced property-level & amenity analytics 

Custom pricing (Approx. $14,000/year)

Among the different kinds of Airdna subscription, smart investors use AirDNA Pro for market insights. They also use Airbtics Scale for checking specific listings and use advanced amenity filters. AirDNA identifies underpriced markets, and Airbtics fine-tunes ROI with amenity analytics. This macro-to-micro strategy helps avoid poor purchases and increases revenue and ROI. Tools like AirDNA are not just expenses; they drive growth.

AirDNA vs Competitors

Choosing the right analytics tool is key for success in the short-term rental industry. It can make or break your strategy. Our AirDNA review includes a simple comparison of AirDNA, Airbtics, AllTheRooms, and Mashvisor. This comparison highlights where each one excels.

Data Coverage

  • AirDNA leads globally with over 10 million listings across 120,000+ markets. Perfect for international operators. They need macro trends and cross-market benchmarks.
  • Airbtics technically tracks more listings. Its strength is property and neighborhood analysis. It provides hyper-local analytics and detailed amenity analytics. This helps you compare neighborhoods and properties. It’s the go-to for urban markets and competitive tourist destinations.
  • AllTheRooms gives you a wide view of multiple OTAs. The platform needs work. The UI is clunky, and data inaccuracy can be an issue at times.
  • Mashvisor specializes in the U.S. market. It offers data for short-term rental properties and long-term rental performance. Using multiple listing services (MLS) data with past rental metrics lets investors compare short-term rental (STR) and long-term rental strategies. This way, they can pick the most profitable option.

Analytics Depth & Unique Features

  • AirDNA excels at macro-level analytics (country and city-level). Great for entering new markets or comparing.
  • Airbtics shows you how performance changes based on amenities and neighborhoods. Provides deep, actionable insights on the city and listing level.
  • AllTheRooms adds value with percentile filters that let you see how the top 10% or 25% of properties in a market are performing. This makes it a useful tool for benchmarking against high-performing listings and spotting premium market opportunities.
  • Mashvisor offers tools for analyzing both short-term and long-term rental performance. With ROI calculators, heatmaps, and cash-on-cash projections, it helps investors quickly assess U.S. neighborhoods and compare rental strategies to decide whether to invest or move on.

Data Accuracy & Refresh Rates

  • AirDNA updates weekly. It pulls data directly from Airbnb and Vrbo APIs. Not great for fast-moving markets. Can lag behind sudden demand changes or updates. Best for macro-level planning and multi-market forecasting.
  • Airbtics updates daily. Best tool for quick responses. Ideal for hosts who want the most up-to-date data. No one else is faster. However, its scraping model can create duplicate data in low-volume areas.
  • AllTheRooms updates every two weeks. It pulls data from Airbnb and Vrbo. Gives you wide OTA coverage. Slow refresh rate and uneven data in rural areas can be limiting. Best for hosts who need percentile filters.
  • Mashvisor updates monthly. Focuses on U.S. investment data. Combines MLS and Airbnb analytics. Best for long-term rental investors.

User Experience

  • AirDNA offers a sleek and interactive dashboard that’s ideal for hosts and investors exploring different markets. 
  • Airbtics provides useful Live simulations. While it’s designed for quick, data-driven decisions, its dashboard experiences occasional loading issues and filter-related errors.
  • AllTheRooms offers broad insights across platforms like Airbnb, Vrbo, Booking.com, and TripAdvisor, with helpful metrics like its VRPS score. However, the user experience is lacking—its dashboard feels unfinished, with metrics that fail to load or display inaccurate data. Best suited for users who want multi-platform visibility and can tolerate some technical issues.
  • Mashvisor is great for long-term real estate investors. Offers clear and easy-to-understand investment analytics. Its tools, like Heatmaps and Property Finder, work well.

Pricing

As a part of our AirDNA review, here’s a table summarizing the free and paid subscription models for each platform.

Platform

Free Plan

Basic Plan

Pro Plan

Advanced or Custom Plans

AirDNA

$0/month

N/A

$34/month (annual) $125/month (monthly)

Custom pricing (Approx. $14,000/year)

Airbtics

$0/month

$30/month (annual) or $125/month (monthly)

$63/month (annual) or $298/month (monthly)

N/A

AllTheRooms

$0/month

Rate per city:

$11/month (annual) or $19/month (monthly)

Rate per city: $29/month (annual) or $49/month (monthly)

N/A

Mashvisor

N/A

$24.99/month (annual) or $29.99/month (quarterly)

$74.99/month (annual) or $99.99/month (quarterly)

  • $99.99/month (annual) or $119.99/month (quarterly)

  • Custom pricing

Which Short-Term Rental Analytics Tool Should You Choose?

1. AirDNA

Best for: Market selection.

Why it’s useful: AirDNA’s Pro Plan gives you clear data. Shows you profitable cities and neighborhoods. Helpful for market selection. A user-friendly interface saves time and improves decision-making.

2. Airbtics

Best for: Amenity and property analysis.

Why it’s useful: In this AirDNA review, we can say that Airbtics works well with AirDNA. Offers advanced amenity and property analytics. Ideal for fine-tuning investment decisions and increasing ROI.

3. AllTheRooms

Best for: Advanced percentile filtering.

Why it’s not ideal: The dashboard feels unfinished, with some metrics failing to load properly.

4. Mashvisor

Best for: Long-term rental investments.

Why it’s useful: Mashvisor gives long-term rental investment insights. But lacks focus on short-term rental optimization.

Our Winning Strategy

Using AirDNA’s Pro Plan and Airbtics’ Scale Plan works for us. AirDNA helps us find profitable markets and properties fast. It gives us a clear country and city-level overview and a user-friendly dashboard. It gives us fast, reliable insights so we can spot profitable market opportunities quickly.

In this AirDNA review, we can say that it’s highly recommended to use AirDNA first to find profitable markets. Then we use Airbtics for specific property and amenity analysis. Airbtics verifies our findings and enhances our strategy for better ROI. This way, we make data-driven investment decisions that pay off.

The Bottom Line

As we conclude this AirDNA review, we can say that when combined with Airbtics, AirDNA becomes a powerful tool for short-term rental professionals. Its true strength lies in short-term rental research and analysis, enabling hosts and investors to make data-driven investment decisions on property purchases and upgrades, resulting in a higher ROI. Airbtics complements this by providing real-time analytics on amenities, specific properties, and neighborhoods. Together, these tools offer vacation rental managers and hosts a clear view of market trends, helping them stay flexible, competitive, and ROI-focused as they navigate changes in 2025.

Frequently Asked Questions

Is AirDNA good for experienced hosts?

A: Yes, AirDNA is a valuable tool for experienced hosts, especially for those focused on scaling or investing strategically. AirDNA is a powerful tool for short-term rental market research and analysis. Experienced users leverage AirDNA to make data-driven investment decisions about property purchases and upgrades. This approach leads to a higher ROI.

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